Branding help for Wisconsin
Wisconsin Tourism Foundation is watching its acronyms. WTF was skewered for adopting the acronym of a popular and not-so-proper texting vernacular. Read more here.
A red flag for Rio
Rio’s violent crime is a cloud over the city’s postcard-perfect Olympic bid.
Read more about the Brazilian President’s Olympic challenges.
Mommy bloggers help launch new magazine
Behold the power of the mommy bloggers. Procter & Gamble has enlisted them to help launch its new free beauty magazine Rouge.
Why are TV commercials so loud?
Turn that down! New legislative and technological moves to make TV commercials less loud.
The new sports reporters
As newsrooms shrink, some organizations–like professional sports teams–are hiring their own reporters to ensure continued coverage. Read more here.
MIT’s “Gaydar” Facebook project
Can a person’s Facebook account predict his/her sexuality? A couple of MIT students think so–but critics say their findings are obvious. Read more.
Do you value your ad agency?
It’s all about the “value proposition” for business in these tough economic times. Read some advice for ad agencies on how to weather the economic downturn.
Evolution of communications
Are new online communication tools destroying language and ruining our social relationships? In this interview, author Dennis Baron explains that the emergence of Facebook and Twitter is no different than the invention of the typewriter.
Is our healthcare system to blame for shorter life spans?
The life expectancy of the average American is lower than that of citizens in many other countries. Is our healthcare system to blame? According to this New York Times article, several other factors—including smoking rates—have more influence.
FDA takes on social media marketing for big pharma
The FDA is set to hold a two-day hearing to establish guidelines for social media marketing by pharmaceutical companies. Read more here.
FDA bans flavored cigarettes
In its first major crackdown since it began regulating the tobacco industry, the FDA has banned the sale of flavored cigarettes. Read more here.
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