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Branding help for Wisconsin
Wisconsin Tourism Foundation is watching its acronyms. WTF was skewered for adopting the acronym of a popular and not-so-proper texting vernacular. Read more here.

A red flag for Rio
Rio’s violent crime is a cloud over the city’s postcard-perfect Olympic bid.
Read more about the Brazilian President’s Olympic challenges.

Mommy bloggers help launch new magazine
Behold the power of the mommy bloggers. Procter & Gamble has enlisted them to help launch its new free beauty magazine Rouge.

Why are TV commercials so loud?
Turn that down! New legislative and technological moves to make TV commercials less loud.