Tell Hetrick

The new sports reporters
As newsrooms shrink, some organizations–like professional sports teams–are hiring their own reporters to ensure continued coverage. Read more here.

MIT’s “Gaydar” Facebook project
Can a person’s Facebook account predict his/her sexuality? A couple of MIT students think so–but critics say their findings are obvious. Read more.

Do you value your ad agency?
It’s all about the “value proposition” for business in these tough economic times. Read some advice for ad agencies on how to weather the economic downturn.