Archive for October, 2009

Clients in the news 10.30.09

Atlas Van Lines
Moving 101: Cut relocation stress by planning
The New York Times
Atlas gives advice on easy moving

Northern Indiana Public Service Company
Tips on saving energy this winter
WSJV—South Bend, Ind.
NIPSCO shares tips to cut costs this heating season

Bicycle Indiana
Classmates remember bicyclist killed in crash
WISH-TV—Indianapolis, Ind.
Following a bicycle tragedy, Bicycle Indiana urges commuters to ride with caution

Hetrick

Council votes to table smoking ordinance
WTHR—Indianapolis, Ind.
Bruce Hetrick speaks out on failed legislation

What’s the big idea?

kate snedeker 150x150 What’s the big idea?Back in the day, when time-on-hand outweighed kids-in-house, my husband started an idea book. He’s an engineer, and he filled the spiral-bound ledger with drawings and inventions that would some day make us a million dollars. I even offered a few ideas myself.

I opened it the other day and was startled to see we stopped thinking creatively several years ago (see above time/kid reference). But what we wrote when we had the energy was quite good.

Before I share, a caveat: someone else may have already invented these, but my voluminous research (okay, quick Google search) didn’t turn up anything, so we’ll claim credit.

A sampling from our book:

  • Solar-powered bridge warmer to eliminate ice build-up in winter
  • Microscopic transmitter to locate important items (jewelry, remote controls)
  • Desktop torchiere (one of those lamps that shoot light straight up)
  • Toddler utensils that change color with the temperature of the food
  • Drive-thru bagel shop (that was mine!)
  • Genius but still secret idea for point-of-sale at a supermarket (if you work for Marsh, Kroger or Whole Foods, contact me immediately—I’m about to save your business!)

Someday, when the kids are older, we’ll dust off the idea book. For now, I view it as a relic of a quieter, saner time.

What’s your million-dollar idea? And what’s keeping you from executing it?

Weekly Insider 10.27.09

Branding trends
Check out the branding blog Branding Strategy Insider for 10 branding and marketing trends for 2010.

Hopeful ads
Some of the country’s biggest advertisers would lead us to believe the economy has rebounded. Read more about these upbeat commercials in the New York Times.

Discussing health care costs

With health care reform front and center, read highlights from The New England Journal of Medicine’s roundtable discussion about health care costs.

Website inspiration
Tired of the same boring old websites? Take a peek at Toxel.com’s favorite examples of beautiful and creative websites from all over the world.