Tell Hetrick

In my career, I’ve discovered the one question clients are most hesitant to answer is, “What’s your budget for this?”

“Um, well,” they’ll say, “we’re not sure.” I can’t decide if they honestly don’t know or if they’re playing a car lot haggling game. Either way, I can’t wrap my head around this answer.

If you don’t know your budget, you need to figure it out. You know what you can spend for salaries, insurance and office supplies. You should know how much you have to market your company and its products and services.

If you know your budget, share it with your marketing/advertising/public relations partner. It will help us develop the best strategic plan for your budget.

It doesn’t matter what your budget is. We’ve worked with big budgets and small. Sure, more money gives us more time to tell your story and allows us to explore additional avenues and implement more tactics, but we’ll help you make the smartest choices whether you have $5,000 or $500,000.

Next time you’re meeting with your communications firm, share what you’re willing to spend. That way we don’t have to play guessing games and can focus our time working on what’s important, marketing your business.