Comments on: Fed up with “filler” http://02a8865.netsolhost.com/blog/2009/06/03/fed-up-with-%e2%80%9cfiller%e2%80%9d/ Good work that does good. Sat, 28 Nov 2009 14:28:53 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Chris Baggott http://02a8865.netsolhost.com/blog/2009/06/03/fed-up-with-%e2%80%9cfiller%e2%80%9d/comment-page-1/#comment-568 Chris Baggott Thu, 04 Jun 2009 14:37:54 +0000 http://02a8865.netsolhost.com/blog/?p=573#comment-568 Right on! What's great about the world we live in is that through technology, a lot of the ambiguity is gone from marketing. We are now able to actually listen to our customers, prospects, constituents... Data can now drive our conversations in the direction that our constituents want them to go. Simple things like keyword research tell us the words to use so we speak in "the language of our customers". One of my favorite quotes from Googles Matt Cutts: "Think about what people are going to type...and talk about that" Or Ian Laurie of the bestseller: Conversation Marketing: “Think about the words that people use to find you.” “Then, as a revolutionary new strategy, actually write those words in your copy." Also consider Google Alerts. Set Alerts to monitor other conversations about your industry, your company, you... Set alerts targeting the keywords that are important to your business. Conversations happen weather you participate or not. Let these conversations help guide your content strategy. Right on! What’s great about the world we live in is that through technology, a lot of the ambiguity is gone from marketing. We are now able to actually listen to our customers, prospects, constituents…

Data can now drive our conversations in the direction that our constituents want them to go. Simple things like keyword research tell us the words to use so we speak in “the language of our customers”. One of my favorite quotes from Googles Matt Cutts: “Think about what people are going to type…and talk about that”

Or Ian Laurie of the bestseller: Conversation Marketing:

“Think about the words that people use to find you.”

“Then, as a revolutionary new strategy, actually write those words in your copy.”

Also consider Google Alerts. Set Alerts to monitor other conversations about your industry, your company, you… Set alerts targeting the keywords that are important to your business. Conversations happen weather you participate or not. Let these conversations help guide your content strategy.

]]> By: Marcia http://02a8865.netsolhost.com/blog/2009/06/03/fed-up-with-%e2%80%9cfiller%e2%80%9d/comment-page-1/#comment-566 Marcia Wed, 03 Jun 2009 16:56:10 +0000 http://02a8865.netsolhost.com/blog/?p=573#comment-566 Your "Filler" column is right on. At our firm, we often find ourselves being asked to pitch on Web site projects in which the key interest seems to be "use the latest technology"...and when we talk to the potential client about what it will take to sustain those technologies with content.....well, you know the blank stare as well as I do. Your “Filler” column is right on.

At our firm, we often find ourselves being asked to pitch on Web site projects in which the key interest seems to be “use the latest technology”…and when we talk to the potential client about what it will take to sustain those technologies with content…..well, you know the blank stare as well as I do.

]]> By: Duncan http://02a8865.netsolhost.com/blog/2009/06/03/fed-up-with-%e2%80%9cfiller%e2%80%9d/comment-page-1/#comment-565 Duncan Wed, 03 Jun 2009 14:49:42 +0000 http://02a8865.netsolhost.com/blog/?p=573#comment-565 fantastic and timely insight. Content is king. No question. Not just from the standpoint of the customer or prospect or user. But when it comes to websites or web assets in general - search engines value relevant content. Regardless of the clever strategy - be it white or black hat - content still represents the "ace" card. People aren't interested in shells - they want substance. Companies that sell sizzle yet forget the steak (or in my case portobello mushroom) are missing the boat. Again and again. fantastic and timely insight. Content is king. No question. Not just from the standpoint of the customer or prospect or user. But when it comes to websites or web assets in general - search engines value relevant content. Regardless of the clever strategy - be it white or black hat - content still represents the “ace” card. People aren’t interested in shells - they want substance. Companies that sell sizzle yet forget the steak (or in my case portobello mushroom) are missing the boat. Again and again.

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