Tell Hetrick

Re-imagining America
NYC culture mag Paper invited some of its favorite artists to redefine America. See what they came up with here.

Don’t pick a fight with the media
When considering how to respond to negative press, keep this story in mind.

KFC gets cooked over promo debacle
When KFC landed a deal with Oprah to give away free samples of its new grilled chicken, it should have been PR gold. Instead, by not following through, the fast food chain damaged its brand. Read more here.

The upside to advertising during downtimes
Proof on why it’s important to maintain advertising programs during a recession: the story of Kellogg and Post during the Great Depression. Read more here.

Following through on social media talk
Marketing agencies have been talking about social media for quite some time, but now that businesses are buying in, are they equipped to implement the programs? Read one agency’s story here.