Weekly Insider 5.4.09

The voice of lung cancer
Despite the fact lung cancer is the biggest cancer killer in the U.S., it doesn’t draw the same sympathy and fundraising support as other types of cancer. Take a minute to hear the voices of lung cancer from The New York Times.

Identity crisis?
Is Indiana’s new slogan—Restart Your Engines—not revving you up? Check out this op ed about other state slogans from The New York Times.

Reporting the swine flu outbreak
CBS News medical correspondent Dr. Jon LaPook has tried to strike a balance between hyping and sugarcoating the swine flu. Read his advice.

Twittered out?
According to Nielsen Online data, 60 percent of people who sign up for a Twitter account don’t last more than a month. Read more here.

Finding the right mix for your brand
Finding the right marketing mix is like mixing a great cocktail. Check out this advice on how to maintain your brand in tough times.

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